What is SEO / Search Engine Optimization?

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What is Search Engine Optimization

SEO stands for search engine optimization. Search engine optimization is a mode of strategies, approaches and tactics help us to hike a number of visitors to a website by achieving a high-ranking placement in the search results page of a search engine Result Pages  (SERP) — including Google, Bing, Yahoo and other search engines.

SEO helps to make us aware that a site is attainable to a search engine and improves the options that the search engine will establish that site. Search Engine Optimization is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

Search Engine Optimization also let your search engine result applicable to the user’s search question so that more people can click the result when it appears in search. In this process, snippets of text and optimize the Metadata to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.

Functions performed by search engine-The search engine performs some of the functions so that we can achieve the result like crawling, indexing, processing, calculating relevancy, and retrieving.

Some software can perform these functions named as crawler and spider. Crawlers are not a human being they can’t see or feel or observe the images, , JavaScript,and password. The crawler is a robot that search engine uses to get data from the internet. Whenever there is more traffic in the website the crawler helps to eliminate the traffic from the site in very short span.

There is huge data base contains the categorized pages, we can use the page from this database for later purposes. The search engine process the query of the user by the process of comparing. Here search engine compares the characters of the query with the categorized pages that we have stored in the huge database. Here the database has contained millions of the pages. The search engine starts calculating the applicability of each page in its index with the search character.

There are various algorithms to check the applicability that are keyword density, Links, and Meta-tags. Each of these algorithms has relative weights for the normal component. That is the reason diverse web indexes give distinctive list items pages with similar search characters.

If some doubts arises into your minds then let me clear that shortly

Why we use SEO- We use SEO so as to get Ranking, backlink, traffic, popularity, PR

Why client required SEO- Client required it for the purpose of Return on Investment (ROI)

Advantages of SEO- ROI, Long term position, target traffic, ranking on different search engine.

Why we mostly use Google- Because it provides PR;

On the bases of percentage there are two types of SEO

On page: – 30%
off page: – 70%

Algorithm Results-

Algorithm results are the outcomes of the query that the user insert in the search engine. Search engine provides in the response to the question that the user insert earlier. we can raise from organic listing opposition to paid listing. This is because their rank is based on applicability rather than doing publicity of amount paid to the search engine. However, paid listings shown alongside algorithm results in many search engines, given that they are applicable. Raising a website’s unpaid algorithm outcomes is known as Natural Search.

Crawler-             

Crawler is a robot or program in SEO that browses the site in an appropriate manner so as to provide up to date information to the particular search engine. It is also being known as web spider and automatic indexes. It is the software Google uses to process and index the content of Web-Pages. The Ad Sense crawler visits your site to determine its content in order to provide relevant ads.

Features-

  • Server-side DOM & automatic query insertion with Cheerio (default) or JSDOM
  • Configurable pool size and retries
  • Control rate limit
  • Priority queue of requests

 

Organic Optimization

Organic optimization is a process in which different modes used to obtain a high ranking on a search engine results. Techniques such as hiking keywords, back linking and writing high-quality content can all improve a site’s page rank. Black hat Search Engine Optimization methods, such as the use of keyword stuffing and link farming, can also boost organic optimization.

Web sites taking help from the organic optimization in the proper sense will mostly be like as organisms, meaning they will grow, expand and adapt over time in response to user’s expectations.

Search Engine Results Page (SERPs)

Search Engine Results Page (SERP) is the page that the web index shows, when the user tries to inquire about something. The fundamental part of the SERP is the posting of results that  the internet searcher returned in light of a phrase question, despite the fact that the page may likewise contain different outcomes, for example, ads.

DoFollow and NotFollow Links: Whenever we discuss site improvement, a portion of the normal words are noindex, doindex, nofollow, dofollow, Meta robots et cetera. Every one of the words holds square with significance in the book of SEO. In this post, I will be clarifying about Nofollow and Dofollow. Particularly for amateurs who are new to Search Engine Optimization or individuals who are as yet not clear about Nofollow or dofollow, this post will be valuable.

Nofollow is an HTML credit value used to built search engines bots that a hyperlink should not grasp the link target’s ranking in the search engine’s index. Its purpose is to reduce the effectiveness of certain types of search engine spam. Due to this it  improves the quality of search engine results and preventing spam indexing from occurring in the first place.

Search Engine Optimization : Do-follow, Not-Follow

DoFollow links allow Google (all search engines) to follow them and reach our website. By giving us link juice and a back-link. If a webmaster is linking back to you with this link, both Search Engine and Humans will  follow you. The most chosen way to give someone do-follow love is permitting keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text.

Types of links: – Reciprocal and non reciprocal.

Interesting facts:-
Previous Search engine AltaVista is now affiliated with yahoo.

About Company : Sixspark 

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