On-Page, Off-page SEO :-
On-page SEO is the activity of optimizing particular web pages in order to rank higher and earn more relevant traffic in search engines.
difference in On-Page, Off-page SEO
Onpage refers to both the content and HTML source code of a page that we can optimize, as opposed to off-page SEO which refers to links and other external signals. On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site.
Onpage SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe that we can simply tackel on-page issues as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring. On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your web site that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Here are the biggest factors included.
Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. A good analogy for how authority works is this. Read More…
If your ball fell into water, water is so deep so that you can’t reach to your ball, so you have to pour more water. As water will rise up, your ball will also rise along with water. Here in this example, ball is your page and water is Links. This is how a site like Wikipedia ranks for pretty much everything under the sun. It has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the top without any other effort. There’s a score called domain authority that calculates how authoritative your website is as compared to other sites. You can type your domain name into here to see your score.
The biggest off-page SEO factor is the number and quality of back links to your website. Some examples of ways you can build links to your website are:
- Creating awesome content that people want to link to because it is valuable.
- Social media shares of your content that ultimately generates links.
- Outreach e-mails to influencers in your industry that ultimately link to you.
- Guest blogging on sites related to yours. These guest posts will have links back to your site.
While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity, and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. How many links do you need for good off-page SEO? That is a tough question and it’s going to be based on the Domain Authority of your competitors, as you want to make sure you’re playing in the same sandbox. SEO’s also used to believe that buying links was a valid way of link building; however, Google will now penalize you for buying links in an attempt to manipulate Page Rank, and you can also be penalized for submitting your links to link directories whose sole purpose is to increase your Domain Authority. Again, quality wins out over quantity when it comes to link building.